How Marc Ganzi bet Colony Capital’s future on the next-gen economy

Entering an office building in the future, according to Marc Ganzi, will look something like this:

“There won’t be security anymore. You’ll flash a bar code, it’ll say, ‘Yup, the elevator’s been activated, you have a meeting at 11 o’clock, you’re going to go to the 27th floor and get in Cab E.’ Everybody has some sort of fitness attachment that says what your heart rate is, where you’re going, how many steps you take. We can use thermal imaging to figure out the emissions each person is using. We know how to optimize the HVAC and lighting and can really bring down the total consumption in the building.”

Read more of the article, here- https://therealdeal.com/issues_articles/colonys-new-world-order/

Written by: Hiten Samtani

Portrait Photography by: Sonya Revell

Art Direction by: Paul Dilakian

Lighting Assistance by: Lock Denis